How to Come Up With New Blog Post Ideas

by | Mar 4, 2016

For my first 6-9 months of blogging, my absolute biggest struggle was coming up with new blog post ideas. I had committed to post 5 days per week, but almost every evening would sit down in front of my computer to write the next day’s post and my mind would just come up blank. It was a few months before I started using a content calendar, and even longer before I actually started planning my content calendar a month in advance. And much longer before I started compiling an arsenal of new blog post ideas.

The process has gotten significantly easier since then. Instead of stressing every single day about what I’m going to write next, I can sit down once per month and fill in my entire content calendar. It’s amazing and such a great way to take some of the stress out of blogging. I have a running list of around 50 blog post ideas that I add to each month. I’m sure for many of you, coming up with ideas to post about is one of the biggest hurdles you’re facing right now. To try to help alleviate some of that stress, I’m going to share a few tips for coming up with new blog post ideas.


How to Come Up With New Blog Post Ideas





Use Google Analytics


I’m writing this under the assumption you already have Google Analytics installed on your blog (if not, you should). Google Analytics can be a truly incredible way of coming up with new post ideas by seeing what kinds of content your readers love. Your readers have already told you what content they love and want to see more of! By look at what your most popular posts are, you can easily think of post ideas in that category that your readers will also love. My most popular blog post EVER is 7 Things to Do on Sunday For a More Productive Week. This tells me my readers enjoy posts about productivity, and I should probably write more of them! And once I did start writing more about productivity, my page views grew consistently.

You can use the “acquisition” section of your Google Analytics to find out what keywords people have used to find your blog. You know when you’re writing a blog post and you type your keyword phrase into your Yoast SEO plugin? Basically, this tells you which of those keywords were most effective! This can give you an indication of what types of your posts are most popular on Google, as well as which keywords were done well.


Use Pinterest


Pinterest is an amazing place to find inspiration! When I have experienced writer’s block and am struggling to come up with new blog post ideas, I would often turn to Pinterest. I swear just by scrolling through the Pinterest feed, you can find tons of ideas to talk about. And I’m not talking about copying a blog post someone else has already shared on Pinterest, but using other posts to get your own brain pumping! There an endless number of ways you can put your own spin on an idea that’s already been done.


Use Blog Comments


Once you’ve settled into your blog niche and your readers begin to trust you, chances are they’re going to start turning to you for advice my emailing you or leaving comments on your blog. Instead of responding to that blog comment with paragraphs of advice, turn the response into a blog post! If one person has a question, chances are they aren’t the only one. Same goes for emails! If your readers are emailing you for advice or tips, use those questions as prompts for future blog posts.


Look Back on Old Posts


Looking back at previous blog posts you have written can be a great way of sparking new ideas. You may find that you have a lot more to say about a topic and decide to write a follow-up post to address that. You may also find that a strategy or piece of advice you had previously shared is out of date, therefore you may want to rewrite the post. You never know what inspiration may spark when you start making your way through your blog archives.


Share Your Own Strategies


Just looking at the strategies and routines that you use day in and day out can provide plenty of blog post ideas! Chances are these haven’t even occurred to you as blog post ideas yet because they’re simply second nature to you, but it’s information that others may find useful! An example of this would be the blog post I wrote about things to do at the end of every workday. This is just part of my daily routine now, but for someone else may make a big difference in how they approach their work day and in their level of productivity. You can share anything from your blog post writing process to your morning routine, and I guarantee someone else will be inspired by it.


Use Facebook Groups


Facebook groups can be even more of an asset than you realize! Yes, they’re a fantastic place to connect and make blog friends. But they’re also a great place to get blog post ideas. If someone leaves a question in a Facebook group that you have a great answer to, turn that answer into a blog post! Make sure to seek out Facebook groups where your readers are hanging out because that’s where you’ll get the most valuable information as to what your readers really need from you.


Keep a Running List of Ideas


The biggest way I make sure I ALWAYS have something new to write about is to keep a running list of blog post ideas. I’ve managed to keep the list filled using all of the strategies above. I’ve found that it’s easier and easier to come up with blog post ideas the longer I’ve been blogging, so the list has consistently grown. Having this list makes it super easy to fill out my content calendar. The list is broken down by blog category, so I can quickly move post topics from the idea list to the content calendar.




One thing I have noticed about blogging is that the more quality content you put out, the more quality blog post ideas you’ll get. I don’t know how it’s possible, but I can certainly say that the more information I share with my readers, the more I suddenly have to share! Typically I’ll be halfway writing a blog post and suddenly have two great ideas for follow-up blog posts, and I quickly add them to my idea list. Just keep at it and I swear it will get easier!

P.S. If you’re ready to start or grow your blog, here are some blogging resources I recommend checking out:


  1. Christine

    I love these ideas!

  2. Rachel @ Countdowns and Cupcakes

    These are all fantastic ideas! I find that the more blogs I read, the more post ideas I come up with! Something about reading other people’s thoughts and ideas often sparks my creativity!

    • Erin

      I experience the same thing! Reading other blogs is an excellent way to get inspiration.

    • Erin

      I love Pinterest for inspiration!

  3. Mayra Murillo

    I never thought about using Google Analytics to come up with my blog posts. This makes absolute sense when you think of it. Great tip! I have always used a blogging calendar and plan out at least 2 months in advance. I will go through periods where I have no ideas for the future but they come and I try not to worry about them. Try also developing monthly series. That way you are guaranteed a filled slip, or two, or three, each month.

    • Erin

      That’s great! A monthly series (or weekly) is SUCH a good way to fill up some spots on your editorial calendar!

  4. Tianna

    thanks for these ideas! I should really utilize GA way more than I do lol.. will have to revisit it!

    • Erin

      Definitely give it a shot!

  5. Emma @ The Happy Journal

    Ever since I saw Shannon’s tutorial on BPP for Google Analytics, I got it (although it’s stopped working and I don’t know how to fix it haha) and I saw how great it is to see what’s working for your blog and how you can get ideas from the types of posts that are doing well.

    • Erin

      There are so many amazing tools in GA that people aren’t familiar with. I literally learn something new every time I play around on it.

  6. Cassie

    These are great ideas! I would add – finding questions on Yahoo questions or Quora of your genre / niche and then answering them. That has helped me greatly.

    • Erin

      Oooooh, great tip! I’m going to give that one a shot!

  7. LisaLDN

    These are all great ideas! I often get ideas for new posts when I’m listening to music on the tube or bus – I guess that’s where I let my mind wander 🙂

    • Erin

      Yes, I totally get that on walks with my pup!

  8. Becky @ Disney in your Day

    I know I’m somewhat of a rarity in the blogging world in that I actually have more ideas than I have time to write them (or days to post them!). But that’s because I think I’m subconsciously doing many of these things, like being inspired by Pinterest or comments/feedback from people.

    • Erin

      Oh many, that would be every bloggers dream!

  9. Jess

    Great ideas! Sometimes I do struggle and I can only dream of planning months in advance at the moment! You’ve given me a little inspiration though so keep up the good work! ☺

    • Erin

      Give it a shot! It gets easier as you go.

  10. Leslie

    These are great ideas. I like to check out my Bloglovin feed and Pinterest.

    • Erin

      I find great inspiration on Bloglovin too!

  11. Alicia

    Love these!

  12. Heather

    Great tips! I am a new blogger that tries to come up with posts when I want to write the posts! I absolutely need to create a content calendar to keep me more organized!

    • Erin

      That method of blogging does work for some people! Just not me 🙂

  13. Karen M Peterson

    These are all very good resources. I go through droughts sometimes, but for the most part coming up with the posts isn’t so hard for me. It’s the motivation to actually sit and write them! (Yes, even when it’s a post I’m really excited about.)

    • Erin

      I’m the SAME way! I have so many post ideas, but can’t force myself to sit down and get them done!

  14. Danielle Greco

    These are extremely helpful tips! I haven’t really thought about using the stats to think up new posts. Simple but helpful. I also love using pinterest for ideas! I love putting my own spin on different things, or new ideas!
    Danielle Greco |

    • Erin

      Putting your own spin on an old idea totally works too!

  15. Danielle Greco

    These are extremely helpful tips! I haven’t really thought about using the stats to think up new posts. Simple but helpful. I also love using pinterest for ideas! I love putting my own spin on different things, or new ideas!
    Danielle Greco |

  16. Chelsie

    All great ideas! I use GA to see what posts get the most hits and to see what search terms bring people to my site and brainstorm off of that! I also have a secret board on pinterest where I pin inspiration posts so that I always have something to look at when I’m feeling stuck! And I have probably 3 billion different lists scattered around my office with different post ideas!

    • Erin

      Yep, I do the same with GA! And I have a secret board too! 🙂

  17. Julie Hood

    Wow, what a helpful post! I hadn’t thought to check Google Analytics to see what my readers liked the most!

    • Erin

      Yeah, give it a shot!

  18. Kylie

    I love these ideas and am in desperate need of new ideas so THANK YOU!!!

    • Erin

      Glad this post helped!

  19. Sar

    As a new blog are these topics really help me come up with new blog post right as well. Thank you for all the great ideas and resources.

  20. Amanda

    These are some good ideas. I never thought to use Google Analytics as a way of coming up with blog posts.

    • Erin

      You can come up with some great ideas that way!

  21. Lydia

    Very useful post. Coming up with blog topics can be a challenge. Sometimes I think I have a good topic, but then realize that I don’t have enough to say about it and have to start over.


    • Erin

      Ugh, that happens to me ALL the time.

  22. Kelsie

    These are definitely some great ideas! I haven’t thought of using pinterest in that way. It’s always nice to find some new ideas!

    • Erin

      Thanks Kelsie, glad you found it helpful!

  23. Kaycie Vanden Top

    Love this! It’s also one of my biggest struggles to find new content and think up new posts! Definitely pinning this! Thanks for sharing!

    • Erin

      I definitely struggled with that early on as well!

  24. Jenny

    I always go to Pinterest from inspo and have also utilized my blog comments asking for me to elaborate on different things.

    xoxo, Jenny

    • Erin

      Blog comments are a great way to find out EXACTLY what your readers want!

  25. Katie {Always, Katie}

    I do still have some trouble coming up with ideas, but I’ve really noticed what you said about finding ideas becoming easier the more quality content you put out already! It’s exciting! I have a little notebook that I carry everywhere with me now, and jot notes about possible posts. Those ideas have seemed to multiply when I’m not looking 😉 I love the idea of looking through Pinterest for post ideas!

    • Erin

      Yep, always have a notepad for when inspiration strikes!

  26. Keating

    Great tips! I hate getting writer’s block, but it definitely happens. I keep a small notebook in my purse so that it’s with me everywhere I go so I’m able to write down new post ideas as they come to me. This is super helpful for me. I also gain a ton of inspiration from other bloggers and my readers. I take note on what blog posts get the most attention and use that as a way to determine what types of posts to continue writing.

    • Erin

      Yep, writers block happens to the best of us!


    All great tips. I’m saving this post as reference. I don’t use Google analytics so now I’ll have to find out how.

    • Erin

      It’s not too difficult, there are lots of tutorials online!

  28. Kara

    Pinning this! Great ideas (as always) Erin. Thanks for sharing 🙂 XO

    • Erin

      Thanks Kara!

  29. Kalyn

    I know I need a content calendar but I just can’t bite the bullet and do it! I’ve always been more of a go with the flow kind of person and never liked feeling locked in to something. I know it’s my blog and I can change my content accordingly, but I just can’t decide to do it!

    • Erin

      If that’s your blogging style and what works for you, you don’t necessarily have to change it! You could do a hybrid version and have a list of post ideas but not lock them into a content calendar.

  30. alexis

    Currently needed this. Such awesome tips. Thank you for sharing! 🙂

    Alexis |

    • Erin

      Thanks Alexis!

  31. Sara

    I haven’t been blogging for long, but I tend to have moments of inspiration at weird times. So when ever I have a thought, I write it down. It may turn into a blog post later.

    • Erin

      Yep, I totally get that too! I have notes for myself strewn everywhere!

  32. Natasha Solae

    I absolutely loved reading this. I use an editorial calendar but I definitely do not have an arsenal of 100 blog posts. That is impeccable! I usually just plan a couple of weeks ahead. Now though, I am planning a month ahead.

    xo, N

    • Erin

      Thanks Natasha! I’m glad you found it helpful.

  33. Erin

    Thanks, Natasha! I’m glad you found it helpful.

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