For my first 6-9 months of blogging, my absolute biggest struggle was coming up with new blog post ideas. I had committed to post 5 days per week, but almost every evening would sit down in front of my computer to write the next day’s post and my mind would just come up blank. It was a few months before I started using a content calendar, and even longer before I actually started planning my content calendar a month in advance. And much longer before I started compiling an arsenal of new blog post ideas.
The process has gotten significantly easier since then. Instead of stressing every single day about what I’m going to write next, I can sit down once per month and fill in my entire content calendar. It’s amazing and such a great way to take some of the stress out of blogging. I have a running list of around 50 blog post ideas that I add to each month. I’m sure for many of you, coming up with ideas to post about is one of the biggest hurdles you’re facing right now. To try to help alleviate some of that stress, I’m going to share a few tips for coming up with new blog post ideas.
HOW TO COME UP WITH NEW BLOG POST IDEAS
Use Google Analytics
I’m writing this under the assumption you already have Google Analytics installed on your blog (if not, you should). Google Analytics can be a truly incredible way of coming up with new post ideas by seeing what kinds of content your readers love. Your readers have already told you what content they love and want to see more of! By look at what your most popular posts are, you can easily think of post ideas in that category that your readers will also love. My most popular blog post EVER is 7 Things to Do on Sunday For a More Productive Week. This tells me my readers enjoy posts about productivity, and I should probably write more of them! And once I did start writing more about productivity, my page views grew consistently.
You can use the “acquisition” section of your Google Analytics to find out what keywords people have used to find your blog. You know when you’re writing a blog post and you type your keyword phrase into your Yoast SEO plugin? Basically, this tells you which of those keywords were most effective! This can give you an indication of what types of your posts are most popular on Google, as well as which keywords were done well.
Pinterest is an amazing place to find inspiration! When I have experienced writer’s block and am struggling to come up with new blog post ideas, I would often turn to Pinterest. I swear just by scrolling through the Pinterest feed, you can find tons of ideas to talk about. And I’m not talking about copying a blog post someone else has already shared on Pinterest, but using other posts to get your own brain pumping! There an endless number of ways you can put your own spin on an idea that’s already been done.
Use Blog Comments
Once you’ve settled into your blog niche and your readers begin to trust you, chances are they’re going to start turning to you for advice my emailing you or leaving comments on your blog. Instead of responding to that blog comment with paragraphs of advice, turn the response into a blog post! If one person has a question, chances are they aren’t the only one. Same goes for emails! If your readers are emailing you for advice or tips, use those questions as prompts for future blog posts.
Look Back on Old Posts
Looking back at previous blog posts you have written can be a great way of sparking new ideas. You may find that you have a lot more to say about a topic and decide to write a follow-up post to address that. You may also find that a strategy or piece of advice you had previously shared is out of date, therefore you may want to rewrite the post. You never know what inspiration may spark when you start making your way through your blog archives.
Share Your Own Strategies
Just looking at the strategies and routines that you use day in and day out can provide plenty of blog post ideas! Chances are these haven’t even occurred to you as blog post ideas yet because they’re simply second nature to you, but it’s information that others may find useful! An example of this would be the blog post I wrote about things to do at the end of every workday. This is just part of my daily routine now, but for someone else may make a big difference in how they approach their work day and in their level of productivity. You can share anything from your blog post writing process to your morning routine, and I guarantee someone else will be inspired by it.
Use Facebook Groups
Facebook groups can be even more of an asset than you realize! Yes, they’re a fantastic place to connect and make blog friends. But they’re also a great place to get blog post ideas. If someone leaves a question in a Facebook group that you have a great answer to, turn that answer into a blog post! Make sure to seek out Facebook groups where your readers are hanging out because that’s where you’ll get the most valuable information as to what your readers really need from you.
Keep a Running List of Ideas
The biggest way I make sure I ALWAYS have something new to write about is to keep a running list of blog post ideas. I’ve managed to keep the list filled using all of the strategies above. I’ve found that it’s easier and easier to come up with blog post ideas the longer I’ve been blogging, so the list has consistently grown. Having this list makes it super easy to fill out my content calendar. The list is broken down by blog category, so I can quickly move post topics from the idea list to the content calendar.
BEFORE YOU GO
One thing I have noticed about blogging is that the more quality content you put out, the more quality blog post ideas you’ll get. I don’t know how it’s possible, but I can certainly say that the more information I share with my readers, the more I suddenly have to share! Typically I’ll be halfway writing a blog post and suddenly have two great ideas for follow-up blog posts, and I quickly add them to my idea list. Just keep at it and I swear it will get easier!
P.S. If you’re ready to start or grow your blog, here are some blogging resources I recommend checking out: