When I first starting blogging, I read over and over again that blogging is 20% content creation and 80% marketing (such as social media promotion). And those numbers are pretty accurate. The problem is that without scheduling tools, I could seriously spend ALL of my time promoting my blog content!
Being able to automate my blog promotion has made SUCH a big difference in growing my blog traffic as much as I have. At some point, the amount of time I was spending getting my blog posts out into the world was just too much, and I had to find ways to automate. In this post, I’m sharing some tools you can use to automate your blog promotion.
There are affiliate links in this post, meaning I may make a small commission at no additional cost to you. For more information, see my full disclosure policy here.
TOOLS TO AUTOMATE YOUR SOCIAL MEDIA PROMOTION
Tailwind quickly became one of my favorite blogging tools, and I and I saw an increase in my blog traffic almost immediately when I started using it (as well as a decrease in the amount of time I have to spend on Pinterest.)
Tailwind is the tool I use to share my new blog posts, to continue circulating my old blog posts, and to share other posts that I find on Pinterest and think my audience would enjoy.
It makes it super easy to scroll through my Pinterest feed and schedule repins so I can constantly be active on the site without having to constantly be on the site. Since Pinterest is by far my biggest source of blog traffic, it’s essential that I keep my audience interested!
Tailwind does have a free trial, as well as a few different payment plans if you decide to take the leap. The most economical plan is the annual plan, which saves you $60 per year and allows for an unlimited number of pins, which the monthly plan does not.
It’s taken me a while to find the perfect scheduling tool for Facebook and Twitter, and I finally found it with SmarterQueue.
Not only can I easily schedule social media posts to promote my latest blog post, but they also have evergreen promotion. Meaning I can add a post once, and it will share it again and again! This is perfect for getting old content in front of your audience again.
Plus SmarterQueue is WAY cheaper than most of the other evergreen scheduling tools (it’s only $19.99/month) and you can try it for free before you commit!
If you’ve been blogging a while, you know that Instagram is SUPER important these days. Planoly is by far my favorite tool for keeping up with Instagram.
They have a drag and drop scheduler so you can figure out the best order for your Instagram posts. Then you can write your captions on the app OR on your desktop.
The best part is, you can now schedule IG posts to go live automatically with Planoly, rather than getting a notification and having to still manually post! Planoly is great because it’s free as long as you’re sharing fewer than 30 posts per month, and still super affordable if you’re sharing more than that.
If you’re creating awesome content for your blog (which hopefully you are), then people are going to want to share it with their friends and followers on their own social media pages! You want to make it was EASY for them as you can to do some of your marketing work for you.
I use the Social Warfare plugin on my blog to add the social media sharing buttons on the top and side of my blog post so readers can share the post if they want to. There are LOTS of plugins you can use to do this, but Social Warfare is my favorite!
BEFORE YOU GO
P.S. If you’re ready to start or grow your blog, here are some blogging resources I recommend checking out: